Landing Pages That Convert
Structure a landing page around one offer and one action, then test one change at a time.
IntermediateWorkshopComing soon
Courses & trainings / Sales & Conversion
Course · Intermediate
Pricing and Offers
Set prices from costs, value and positioning, and structure offers with refund terms you can actually honor.
Sales & ConversionIntermediateCourseComing soon
What you will learn
- Work out your cost floor and target margin
- Compare cost-based, competitor-based and value-based pricing
- Package good-better-best options
- Write refund terms you can keep
Who it is for
Owners unsure what to charge or how to package what they sell.
Course outline
- Module 1: Know your costs
- Cost floor
- Fees and overhead
- Module 2: Pricing approaches
- Cost, competitor and value
- Price testing
- Module 3: Packaging
- Tiers and bundles
- Discounts without damage
- Module 4: Terms
- Refund policies
- Terms you can honor
Educational content only. Nothing in this course promises income or results, or is legal, tax or financial advice.
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