Search engine optimization is the work of making your pages easy to find and useful for people who search. It is gradual; expect months, not days.
Understand search intent
People search to learn, to compare or to buy. A page should match one intent. A question like "how do I register a business name" needs an explanation; "invoice software for freelancers" needs a comparison or a product page.
Research keywords
List the questions and phrases your customers use. Free tools and the suggestions that appear as you type in a search box help. Group similar phrases and give each group its own page.
On-page basics
- A clear page title that includes the topic
- One main heading, and subheadings that organize the page
- A short description that makes someone want to click
- Links between your related pages
Fix the technical basics
Make sure pages load quickly, work well on a phone and can be crawled. Submit a sitemap in the free search console tools.
Measure patiently
Watch which queries bring impressions and clicks, then improve those pages. Avoid shortcuts such as buying links or copying content, which can harm your site.