Pricing is a business decision you can revisit. Start with a reasoned number and adjust with evidence.
Know your cost floor
Add up direct costs, fees, tools and a fair value for your time. Your price must sit above this floor or each sale loses money.
Three ways to look at price
- **Cost-based:** cost plus a margin you choose. Simple, but ignores what customers value.
- **Competitor-based:** what similar offers charge. Useful context, but copying can start a race to the bottom.
- **Value-based:** what the outcome is worth to the buyer. Often the strongest, but you must be able to explain the value.
Package choices
Offering three options, such as basic, standard and premium, helps buyers choose and lets you serve different budgets. Make the differences clear and keep the number of options small.
Use discounts carefully
Occasional, time-limited offers can help, but constant discounting teaches customers to wait.
Write refund terms you can honor
State your policy in plain language where people can see it before they buy. A fair, simple policy builds trust and reduces disputes. Check local consumer-protection rules for required terms.