Audiences grow from consistently useful material about a topic. Consistency is the hard part.
Choose a focused topic
You need a clear reader and a clear subject. List three to five themes you can write about for a year. These become your content pillars.
Plan from real questions
Collect questions from customers, comments and search suggestions. Each question is an article, video or email. Schedule a month at a time so you are never staring at a blank page.
Choose a sustainable rhythm
One solid piece a week or even every two weeks is enough to start. Decide the pace you can hold during your busiest month.
Repurpose
One idea can become an article, a short video, an email and a few social posts. Reusing material saves time and reaches people who prefer different formats.
Affiliate links, honestly
Affiliate partnerships pay a commission when readers buy through your link. Recommend only what you would use, and disclose the relationship clearly near the link, as the rules in many countries require. Trust is the asset; protect it.
Own the audience
Invite readers to your email list so your reach does not depend only on one platform.